Tianjin holds news conference on Haihe International Consumption Season on June 4 [Photo/exploringtianjin.com]

From June 16 to September 16, Tianjin will hold a three-month Haihe International Consumption Season with over 600 themed activities to promote international consumption.

During the event, hundreds of large shopping malls, supermarkets and convenience stores in the city will offer discounts and promotions.

The night economy will be highlighted with special attention to popular night life spots in the city. At the same time, a "Buy Tianjin Auto Brand Day", will inspire local purchasing.

E-commerce platforms will set up special activity columns for Tianjin on June 16 where the latest and most fashionable brands will be gathered, and a batch of products will make their debut.

In addition, neighboring provinces and cities will showcase Tianjin's folk customs during the event.

A launch ceremony will be held on the evening of June 16. For the following three months festivals for auto, beer, food and other activities will be held to enrich the consumption life and spending habits of the general public.

Tianjin will also host other gatherings such as the National Sugar and Alcohol Commodity Fair and the China (Tianjin) International Automobile Exhibition before the end of the year.